Localization of brands’ communication in China is fundamental yet complex. Much more than a translation job, a resonating localization requires meticulous consideration of local societal values and cultural specificities. Communicating…
The COVID-19 crisis is increasing consumers’ eco-consciousness and expectation that companies become more socially and environmentally responsible. Yet, as brands compete with ethical initiatives, these often remain unnoticed when they…
During the many, many weeks of lockdown in China, social media channels like Weibo and Tik Tok were flooded with humor viral videos, as bloggers, tucked away in quarantine, turned…
Localization for the Chinese market is now no secret for brands anymore. Yet, in the past few years, many renowned luxury brands have stumbled into marketing nightmares. This was often…
The recent choice of sensitive heartthrob Keanu Reeves as the new face of Saint Laurent illustrates the evolution of masculinity at a global level, and so-called ‘alpha men’ are selling…
The Future of Luxury II: New Pillars of eCommerce conference debuted in New York on 22 May, hosted as a collaboration between Sotheby’s and Jing Daily. Laurence Lim Dally, Marketing…
The China Connect Paris 9th edition, “The Experience Economy“ was held on March 12th and 13th . Laurence Lim Dally, Marketing Director of Cherry Blossoms decoded brands’ interactive experience in China. Whereas 8 years ago Western brands…
With China’s vision of the Greater Bay Area becoming a reality and Shenzhen shining as a new technology and cultural hub, many start to cry wolf about the “decline” of…
On November 5th, Laurence Lim Dally, Marketing Director of Cherry Blossoms and Bettina Ding, Marketing Consultant of Cherry Blossoms at the FCCIHK Luxury Symposium talked about the attractiveness of Hong…
Interview of Laurence Lim Dally, Managing Director of Cherry Blossoms Market Research & Consulting, on September 20th 2018 by CPP- The Business of Luxury. Laurence talked about the new challenges of luxury…
Crazy Rich Asians, romantic, Cinderella-like comedy, N°1 at the US box office, and highly mediatized, is the first Hollywood studio production to feature an exclusive Asian cast in decades. A…
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