Localization for the Chinese market is now no secret for brands anymore. Yet, in the past few years, many renowned luxury brands have stumbled into marketing nightmares. This was often…
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The recent choice of sensitive heartthrob Keanu Reeves as the new face of Saint Laurent illustrates the evolution of masculinity at a global level, and so-called ‘alpha men’ are selling…
The Future of Luxury II: New Pillars of eCommerce conference debuted in New York on 22 May, hosted as a collaboration between Sotheby’s and Jing Daily. Laurence Lim Dally, Marketing…
The China Connect Paris 9th edition, “The Experience Economy“ was held on March 12th and 13th . Laurence Lim Dally, Marketing Director of Cherry Blossoms decoded brands’ interactive experience in China. Whereas 8 years ago Western brands…
With China’s vision of the Greater Bay Area becoming a reality and Shenzhen shining as a new technology and cultural hub, many start to cry wolf about the “decline” of…
On November 5th, Laurence Lim Dally, Marketing Director of Cherry Blossoms and Bettina Ding, Marketing Consultant of Cherry Blossoms at the FCCIHK Luxury Symposium talked about the attractiveness of Hong…
Interview of Laurence Lim Dally, Managing Director of Cherry Blossoms Market Research & Consulting, on September 20th 2018 by CPP- The Business of Luxury. Laurence talked about the new challenges of luxury…
Crazy Rich Asians, romantic, Cinderella-like comedy, N°1 at the US box office, and highly mediatized, is the first Hollywood studio production to feature an exclusive Asian cast in decades. A…
The W.IN forum (Women in Innovation Forum) took place on May 21st, around the Manifesto: “Diversity powers innovation”. “It’s 2018 and diversity at the top remains a challenge. We need to be more…
Chinese women in motion: representations of Chinese women in Chinese media Who is the new generation of Chinese women? What are the new conceptions and representations of femininity, beauty, seduction?…
Cherry Blossoms was pleased to host an event organized by French Founders, at their office in Sai Ying Pun, Hong Kong, on February 6th 2018. Laurence Lim Dally, Managing Director…
The Chinese luxury market is unique and temperamental. How does a brand balance its global identity but resonate well with Chinese consumers? Localisation for the Chinese market is now common…
Laurence Lim Dally inaugurated BNP Paribas’ Diversity and inclusion week in Hong Kong, with the topic of cultural diversity, on Monday October 16th, organized with MixCity. This presentation pointed out…
这个项目解锁中国
深层文化和趋势动向,
提升品牌在华传播及运营的效益。
